Winnipeg, MB – Keystone Agricultural Producers (KAP) welcomes the appointment of Richard Madan as Manitoba’s new trade representative to the United States.

“We commend Premier Kinew and Minister Moses for making Manitoba’s voice a priority in Washington, D.C.,” said KAP President Jill Verwey. “We look forward to working with Mr. Madan to advance the interests of Manitoba farmers and the agricultural industry, ensuring these interests are at the forefront of his work as he forges stronger relationships with American policymakers and trade officials.”

Agriculture is an important part of Manitoba’s economy, with $4.29 billion in agri-food exports to the U.S. alone in 2024, and KAP sees the new presence in Washington as instrumental in fostering strategic relationships with key states that are important to our trade interests.

“The U.S. is Manitoba’s largest agri-food export destination and is one of Manitoba’s key trading partners on the international stage,” added KAP General Manager Colin Hornby. “KAP’s Agriculture Trade Action Plan calls on the provincial government to be proactive in advocating for our shared trading goals and market access, ensuring the trade environment reflects the needs and priorities of farmers, and Mr. Madan’s appointment aligns with these priorities.”

KAP also emphasized the importance of a coordinated, pan-prairie approach to domestic and international trade for the agriculture sector.

“Collaboration with our counterparts across all provinces, in particular with Saskatchewan and Alberta, will be key to delivering a strong, united message on trade as we work together to promote the long-term sustainability and competitiveness of our industry,” concluded Verwey.

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For more information:

Lisha Hassanali
Communications and Stakeholder Relations Manager
Keystone Agricultural Producers
Email: Lisha.Hassanali@kap.ca | Direct: (204) 924-6014